Terms of Service

Last updated: 27 September 2026

These terms govern access to and use of the SmartXSP platform available at my.smartxsp.io, including its APIs, tag servers and integrations. The platform is operated by Edge Query SAS (OursBlanc), société par actions simplifiée with a share capital of €100,000, RCS Saverne — SIREN 851 509 315, registered office in Lutzelhouse, Alsace, France. In these terms, "SmartXSP", "we" and "us" mean Edge Query SAS. Where a signed contract exists between Edge Query SAS and a customer, that contract prevails over these terms on any point it addresses.

1. The service

SmartXSP provides a business-to-business platform for planning, producing, distributing and measuring digital advertising campaigns, as described on our overview page. The service is provided to organisations, not to consumers.

Edge Query SAS contracts with marketplaces, demand- and supply-side platforms, ad servers and publishers in its own name and on its own account, and bears their cost and risk alone. It does not act as an agent, broker or intermediary of the customer, and buys no advertising space in the customer's name or on the customer's behalf. Its remuneration is a single all-inclusive price per thousand impressions delivered, set out in the applicable contract; no technology fee or commission is added to it, and it receives no remuneration from any third party for performing the service.

Campaign setup assistance is available on request. It is help and guidance, and does not replace the customer or the decisions that belong to it: no campaign is delivered, and no cost is committed, unless the customer has itself started it from the platform.

2. Accounts

• Accounts are provisioned by SmartXSP for contracted customers. Registration is not open to the general public.
• You are responsible for keeping your credentials and API tokens confidential, and for everything done through your account. Notify us without delay at technical@smartxsp.io if you suspect unauthorised use.
• An account administrator may create, suspend and remove users within their own organisation, and is responsible for the permissions they grant.

3. Acceptable use

You agree not to use the platform to:

• distribute advertising that is unlawful, deceptive, defamatory, or that infringes third-party intellectual property or privacy rights;
• run creatives containing malware, cryptomining, forced redirects or code that attempts to identify individuals without a valid legal basis;
• circumvent the platform's access controls, probe or load-test it without written authorisation, or attempt to access another customer's data;
• resell or sublicense access without our written agreement, or use the platform to build a competing service.

You are responsible for complying with the policies of the advertising platforms you connect, including Google's advertising and API policies, and with applicable advertising, consumer protection and data protection law in the markets you target.

4. Customer content and connected accounts

You retain all rights in the creatives, feeds, audience definitions and other content you upload. You grant SmartXSP a non-exclusive licence to host, process, adapt and transmit that content for the sole purpose of performing the service, which includes delivering it through the marketplaces and platforms SmartXSP uses.

Where you separately connect an account of your own, such as a tag manager container or your own ad server, you confirm that you are authorised to do so and that SmartXSP may operate within the scopes you granted, for the sole purpose of that integration. You may revoke that authorisation at any time. Connecting such an account is not required to run a campaign on the platform, and it does not make you a party to SmartXSP's own agreements with its programmatic partners.

5. Third-party platforms

The service depends on platforms we do not operate, including Google Display & Video 360, Google Ad Manager, Microsoft Advertising (Xandr), Adform and Equativ, and on the publishers and marketplaces to which they give access. Their availability, pricing, reporting figures and policies are outside our control, and we give no undertaking as to inventory availability, auction outcomes, delivered volumes, placement, viewability, brand safety classification or performance. Discrepancies between a third-party platform's reporting and SmartXSP's own consolidated figures are expected and are reconciled according to the method agreed in the applicable contract.

6. Fees

Fees, billing frequency, currency and payment terms are set out in the applicable contract, purchase order or insertion order. Invoicing is based on the volume of impressions delivered, at the all-inclusive price per thousand impressions agreed there; the cost of the media itself is borne by Edge Query SAS and is not re-invoiced to you. Payment terms, late payment interest and the statutory forty-euro recovery indemnity are those of article L441-10 of the French Commercial Code. Late payment may result in suspension of access after a formal notice that has remained without effect.

7. Availability and support

We aim for continuous availability and perform maintenance outside peak hours where possible. Unless a service level agreement is attached to your contract, the service is provided on a commercially reasonable efforts basis. Support is available by email at technical@smartxsp.io during business hours.

8. Confidentiality and data protection

Each party keeps the other's non-public information confidential and uses it only to perform under these terms. Processing of personal data is described in our Privacy Policy and, where required, in a data processing agreement forming part of the contract.

9. Intellectual property

Edge Query SAS and its licensors retain all rights in the platform, its software, templates, documentation and trademarks. No right is granted other than the right to use the service during the term of your subscription.

10. Warranties and liability

Except as expressly stated, the service is provided without warranty of fitness for a particular purpose. Neither party excludes liability for wilful misconduct, gross negligence, death or personal injury, or for any liability that cannot be excluded by law. Subject to that, SmartXSP is not liable for indirect or consequential loss, including lost profits, lost advertising revenue or loss of data, and its aggregate liability is limited to the fees paid for the service during the twelve months preceding the event giving rise to the claim.

11. Suspension and termination

Either party may terminate as provided in the applicable contract. We may suspend access immediately where necessary to protect the platform, its other customers or a third party — for a security incident, a breach of section 3, or a legal requirement — and will tell you why. On termination, access ceases and data is retained or deleted in line with the retention periods in our Privacy Policy; an export of your campaign data can be requested before the account is closed.

12. Changes to these terms

We may update these terms; the date at the top of the page reflects the current version. Material changes are notified to account administrators by email at least thirty days before they take effect.

13. Governing law

These terms are governed by French law. Any dispute relating to the use of the platform falls under the exclusive jurisdiction of the competent courts of the district of Edge Query SAS's registered office, unless a mandatory legal provision or the applicable contract provides otherwise.

14. Contact

Edge Query SAS — Lutzelhouse, Alsace, France
General: hello@oursblanc.io · Privacy: privacy@oursblanc.io · Platform support: technical@smartxsp.io
Legal notices: oursblanc.io/legal-mentions